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Wednesday, May 25, 2011

BRAND vs PRODUCT

I need to take a moment to explain the difference between the name of my product line and the name of each, individual product, to clear up a little confusion some people have had.

Wonder Butter™ is my BRAND name. Wonder Butter™ is the name given to my entire line of products. Within my Wonder Butter™ brand name are many product names/types such as, Original Skin Cream, Wonder Butter "Extra", Wonder Butter "Blue", Wonder
Butter "Vapor", Lip Butter, Lip Balm, Lotion Candle, Lotion Bar, a variety of soaps, and the list goes on, along with new products that are always in the works. 

As with  many other brands, one starts out with one product and grows from there. Often times that first product is what people instantly think of when they hear mention of your brand name, thus considering the brand name, the product name. Each person develops their favorite product with that product line and often times, when they hear the brand name, their favorite product comes to mind, associating only that product with the brand name and forgetting there are other products in the line. This is a common occurrence. One great example would be Clorox. Clorox is a brand name with many products under that brand name. Yet when most people hear the word Clorox, they instantly think of bleach. But bleach is simply one of a host of fantastic products carried under the brand name of Clorox.

So once again, Wonder Butter™ is my BRAND name, with a large array of natural products listed under my Wonder Butter™ brand name, most of which are Bath & Beauty products. I hope this helps. Please feel free to ask any questions you might have.

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